BBC 6분영어의 금주 주제인 How advertisers make us spend money은 개략적으로 다음의 개요를 갖고 있습니다.
가장 최근에 무엇을 사셨나요? 그리고 다른 물건이 아닌 바로 그 물건을 산 이유가 기억나시나요? 우리 모두 물건을 살 때 이성적이고 독립적인 선택을 한다고 믿고 싶어 하지만, 광고주들은 우리의 행동에 영향을 미치기 위해 끊임없이 다양한 전략을 시도하고 있습니다. 피파와 필이 이 주제에 대해 이야기하며 새로운 어휘를 알려드립니다.
(What was the last thing you bought? And can you remember why you bought that particular thing, rather than something else? We all like to think we make rational, independent choices when we buy things, but advertisers are constantly trying different strategies to influence us to behave differently. Pippa and Phil discuss this and teach you some new vocabulary.)
다음은 금주의 6분영어에 수록된 구동사, 숙어 등 여러 단어 어휘를 간단히 정리한 자료입니다.
as a result adv.
[본문] [34]They've reported taking more money as a result.
[영한] 결과적으로
[영영] because of something ? often + of
[유의어] from there(그 결과)
as usual adv.
[본문] [22]And as usual, we'll learn some useful new words and phrases.
[영한] 늘 그렇듯이[평상시처럼]
[영영] ① in the same way as what happens most of the time or in most cases
② in the way that happens or exists most of the time or in most cases
③ sometimes used with per
[유의어] as always
as well adv.
[본문] [41]You can see the product, you can see what's in it, you can see all the products linked to it as well.
[영한] ① (~뿐만 아니라/~은 물론) …도 ② 게다가, 또한, 마찬가지로
[영영] in addition to somebody/something; too
at the end of comp prep.
[본문] [32]Well, we'll find out the answer at the end of the programme.
[영한] ~의 끝 무렵에
basket spend noun
[본문] [46]And that's typically what we're seeing - an increased basket spend of typically 25 - 30%.
[영한] ① 소비 바구니 ② 바구니 비용 ③ 바스켓 경비, 바스켓 비용
behavioural science noun
[본문] [25]Today we're talking about behavioural science.
[영한] 행동 과학
celebrity endorsement noun
[본문] [9]We call this a celebrity endorsement.
[영한] 유명인 광고
come up with phrasal vb
[본문] [61]This means to try and think in a different way, to come up with something creative.
[영한] ① (해답/돈 등을) 찾아내다[내놓다] ② …을 생산하다, 제시[제안]하다. ③ ~을 생각해내다
[영영] ① to think of an idea, an answer to a question or a solution to a problem
② to find or produce something that somebody needs
[유의어] produce(생산하다), supply(제안하다)
draw on phrasal vb
[본문] [17]And some businesses can draw on this through things like endorsements - you know, dentists recommending toothpaste, athletes endorsing sportswear.
[영한] ① (시간/밤/계절이) 지나가다[끝나 가다], 끝을 향해 가다 ② 옷을 입다 ③ (자신의 경험, 재능 또는 기술을) 자원으로 활용하다 ④ (담배나 파이프에서 연기를) 들이마시다 ⑤ ~에 의지하다, ~에 있는 정보나 경험을 이용하다
[영영] ① (draw on something) use one's experience, talents, or skills as a resource
② (of a period of time) pass by and approach its end
③ (draw something on , draw on something) put an item of clothing on
[유의어] rely on, make use of
find out phrasal vb
[본문] [32]Well, we'll find out the answer at the end of the programme.
[영한] ① ~의 잘못을 적발하다 ② (~에 대해) (~을) 알아내다[알게 되다] ③ (조사하여) 발견하다, 생각해 내다, (해답을) 얻어내다, (수수께끼를) 풀다 ④ …임을 알아내다, 발견하다 ⑤ …의 정체[진의]를 간파하다, (범인을) 찾아내다, (부정/죄를) 간파하다 ⑥ (죄 등이) 그 본인을 폭로하다 ⑦ (미) (친척 등을) 찾아내다 ⑧ …에 대해 진상을 알다
[영영] ① find out; to learn a fact, a piece of information, or the truth about something/somebody
② find somebody out; to discover that somebody has been dishonest or has done something wrong
for example adv.
[본문] [50]for example, waiters often try to get people to buy larger portions, more drinks, or dessert.
[영한] 예를 들어
from an early age adv.
[본문] [15]We start doing that from an early age.
[영한] 어릴 때 부터
go large l verb
[본문] [39]Would you like to go large?
[영한] 큰 사이즈로 하다
[영영] ① (nautical) To have the wind at such an angle to the sail that the vessel gains its highest speed.
② (slang) To enjoy oneself to the maximum.
③ To supersize a portion of food or drink.
going to comp inf
[본문] [21]In this episode, we're going to look at the way that people can be convinced to do things.
[영한] ~할 예정인
have a question delex. vb
[본문] [24]But first I have a question for you, Pippa.
[영한] ① 질문하다 ② 물어볼 게 있다
have to aux.
[본문] [48]If we have to ask a human for extra fries, we might worry what they think of us, but no one feels judged by a computer screen.
[영한] ① (''의무''를 나타내어) …해야 한다 ② (''충고/권고''를 나타내어) …해야 한다 ③ (''확신''을 나타내어) 틀림없이 …일[할] 것이다 ④ (''짜증스러움''을 나타내어) 하필[꼭] …하다
[영영] ① a.used to say that something is required or necessary
② also have got to
③ used to say that something is required by a rule or law
head over to phrasal vb
[본문] [77]Once again, our six minutes are up, but why not head over to our website, bbclearningenglish.com, to try the quiz and worksheet for this episode.
[영한] ① ~로 향하다. ~로 발길을 옮기다. ② ~로 출발하다
in order that conj.
[본문] [59]So, this is why we tried this project or this... tried this product or this TV series - in order that you impact people.
[영한] …하기 위해[할 수 있도록]
in recent years adv.
[본문] [33]in recent years, many fast-food chains have installed touchscreen machines for people to order their food.
[영한] 최근에
[유의어] n recent months, n recent times
in this way adv.
[본문] [54]But it's not just businesses that use behavioural science in this way.
[영한] 이렇게 하여
key factor noun
[본문] [37]Firstly, the psychology of speaking to someone and feeling judged - we think is a key factor.
[영한] ① 주요한 요인 ② 키팩터
lead to phrasal vb
[본문] [62]The TV programme leads to people modelling behaviour.
[영한] ① ~로 이어지다 ② ∼에 이르게 하다 ③ ∼로 이끌다
[영영] to result in a particular action or event; to force or persuade somebody to take a particular action
[유의어] result in
link to phrasal vb
[본문] [41]You can see the product, you can see what's in it, you can see all the products linked to it as well.
[영한] …와 관련시키다.
look at phrasal vb
[본문] [21]In this episode, we're going to look at the way that people can be convinced to do things.
[영한] ① ~을 (자세히) 살피다[검토/진찰하다] ② ~에 대해 생각[고려/검토]하다 ③ (특정한 방식으로) ~을 보다[고려하다] ④ …을 보다[살피다]
[영영] ① to turn your eyes towards somebody/something so that you can see them/it
② to examine something/somebody closely
③ (usually used in negative sentences or questions) to consider or be prepared to accept somebody/something
[유의어] examine(살피다)
lots of det.
[본문] [5]I bought a new pair of headphones recently because my old ones broke, and I did lots of research to try and find a good pair.
[영한] 수많은
[유의어] bags of
<형용사> 수많은
make a decision verb
[본문] [19]This is something that helps us make a decision quickly.
[영한] 결정을 하다
make sense of verb
[본문] [16]Our parents… for some people, it's about our teachers - you know, these people who help us learn and make sense of the world.
[영한] (이해하기 어려운) ~을 이해하다
[영영] understand something that is difficult or not very clear
mental shortcut noun
[본문] [13]It's a mental shortcut.
[영한] 정신적 지름길
much more adj.
[본문] [45]Because you've got more time and you're not being judged, you're very much more inclined to actually say yes to these things.
[영한] 훨씬 더 많은
<부사> ① 훨씬 더 ② 더구나, 하물며
no one det.
[본문] [48]If we have to ask a human for extra fries, we might worry what they think of us, but no one feels judged by a computer screen.
<대명사> 아무도 … 않다[없다]
nudge theory noun
[본문] [28]a) push theory, b) pull theory, or c) nudge theory?
[영한] 넛지 이론
on the way adv.
[본문] [7]I bought a soft drink on the way to work this morning.
[영한] ① 가는[오는] (중인) ② 도중에 ③ 아기가 아직 태어나지 않은[앞으로 태어날]
[유의어] on your way, on its way, on my way
once again adv.
[본문] [77]once again, our six minutes are up, but why not head over to our website, bbclearningenglish.com, to try the quiz and worksheet for this episode.
[영한] 한 번 더, 또 다시
other people noun
[본문] [47]If people feel judged, then it means that they worry what other people will think of them.
[영한] 다른[그 밖의] 사람들
outside of prep.
[본문] [58]So, we needed something really creative and really different to think outside of the box, or to let people see themselves in those stories, because people are learning and changing by imitating and modelling and, like, observing others' behaviours and others' actions and emotional reactions to things.
[영한] ① …의 바깥쪽에, 밖에[으로] ② …의 범위/한계를 넘어서 ③ …이외에
product designer noun
[본문] [36]Here's product designer Dean Ward speaking to BBC World Service's Business Daily.
[영한] 제품 디자이너
pull theory noun
[본문] [28]a) push theory, b) pull theory, or c) nudge theory?
[영한] 견인이론
push theory noun
[본문] [28]a) push theory, b) pull theory, or c) nudge theory?
[영한] 압력이론
rather than comp prep.
[본문] [80]And can you remember why you bought that particular thing, rather than something else?
[영한] …보다는[대신에/…하지 말고]
<접속사> …보다는[대신에/…하지 말고]
refer to phrasal vb
[본문] [73]Upsell refers to persuading someone to buy something extra, like a dessert at a restaurant.
[영한] ① ~을 나타내다[~와 관련 있다] ② (정보를 알아내기 위해) …을 보다[… 에게 문의하다] ③ (도움/조언/결정을 받을 수 있도록) ~을 ~에게 보내다[~에게 ~을 참조하게 하다] ④ (… 에 대해) 언급하다[거론하다/들먹이다/말하다] ⑤ .…에 돌리다 ⑥ 회부하다 ⑦ …에 조회하다, ~을 참고하다 ⑧ …에 적용되다
[영영] ① (as something) to mention or talk about somebody/something
② to describe or be connected to somebody/something
③ to send somebody/something to a different place or person in order to get help, advice or a decision
[유의어] look, consult, attribute, mention
respond to phrasal vb
[본문] [26]What's the name of the theory that says people respond to small prompts?
[영한] ~에 대응하다
soft drink noun
[본문] [7]I bought a soft drink on the way to work this morning.
[영한] ① 청량음료 ② 소프트드링크
something else noun
[본문] [80]And can you remember why you bought that particular thing, rather than something else?
[영한] ① (또) 다른 것 ② (비슷한 유형의 다른 것들보다) 훨씬 더 대단한 것[사람/일]
starting with comp prep.
[본문] [71]Let's recap the vocabulary we've learned, starting with mental shortcut, which is something that helps us make a decision quickly, usually because we don't need to think about it.
[영한] ~로 시작하면서
talk about phrasal vb
[본문] [25]Today we're talking about behavioural science.
[영한] ① …에 대해 이야기하다. ② (강조의 뜻으로) …하기란[…하기가 말도 못한다]
[영영] ① used to emphasize something
② to discuss
③ used informally and often ironically to add emphasis to a statement
talk to phrasal vb
[본문] [57]Let's hear from Takwa Khelifi from the World Food Programme, talking to BBC World Service's Business Daily.
[영한] ① …에게 말을 걸다 ② …을 꾸짖다, 비난하다 ③ (미국) [여성]에게 구애[구혼]하다
[영영] ① to have a conversation with somebody
② to speak to somebody seriously, especially about something wrong that they have done, or something that they have not done
that much noun
[본문] [20]If we trust the endorsement, then we don't need to think about it that much.
[영한] 그런 정도[양]
<부사> 그만큼, 거기까지
the way noun
[본문] [21]In this episode, we're going to look at the way that people can be convinced to do things.
[영한] 방식, 상태
<접속사> ① …하는 방법 ② …처럼 ③ …에 의하면 <관계부사> ~하는 방식으로, ~하는 방법으로
think about phrasal vb
[본문] [20]If we trust the endorsement, then we don't need to think about it that much.
[영한] ① (어떤 일을 하거나 계획할 때) ~에 대해 생각[고려]하다 ② ~할 것을 생각[고려]하다 ③ …에 관해 생각하다
[영영] ① to have ideas or images in your mind; to remember somebody/something
② ( think of somebody/something) to consider somebody/something
③ to use your mind to consider something, such as your future plans, to try to solve problems, etc.
[유의어] contemplate, contemplate(생각하다)
think of phrasal vb
[본문] [47]If people feel judged, then it means that they worry what other people will think of them.
[영한] ① ~을 생각하다[머리에 떠올리다] ② ~을 생각해 내다 ③ ~을 생각[기억]하다[~이 생각나다/기억나다] ④ (실제 또는 가능한 상황을) 생각[상상]하다 ⑤ (어떤 일을 하거나 계획할 때) ~에 대해 생각[고려]하다 ⑥ ~할 것을 생각[고려]하다
[영영] ① to have an image or idea of a particular person or thing in your mind
② to create an idea in your imagination
[유의어] contemplate, contemplate(생각하다)
think outside of the box verb
[본문] [58]So, we needed something really creative and really different to think outside of the box, or to let people see themselves in those stories, because people are learning and changing by imitating and modelling and, like, observing others' behaviours and others' actions and emotional reactions to things.
[영한] 고정관념(틀)에서 벗어나라
[유의어] think outside the box
think outside the box verb
[본문] [60]Takwa says that they needed to think outside the box.
[영한] ① 새로운 사고를 하다 ② 고정관념(틀)에서 벗어나라
[유의어] think outside of the box
touchscreen machine noun
[본문] [33]In recent years, many fast-food chains have installed touchscreen machines for people to order their food.
[영한] 터치스크린 장치
try and aux verb
[본문] [61]This means to try and think in a different way, to come up with something creative.
[영한] …하도록 힘쓰다
TV show noun
[본문] [56]They made a TV show set in a restaurant.
[영한] ① 텔레비전 쇼 ② 티브이 프로그램
why not adv.
[본문] [77]Once again, our six minutes are up, but why not head over to our website, bbclearningenglish.com, to try the quiz and worksheet for this episode.
[영한] (제안을 나타내어) …하는 게 어때[…하지 그래]/, (동의를 나타내어) 왜 아니겠어/[거 좋지.]
[영영] used to make a suggestion, or agree to a suggestion
words and phrases noun
[본문] [22]And as usual, we'll learn some useful new words and phrases.
[영한] ① 단어와 구 ② 낱말과 글귀 ③ 어휘
[유의어] vocabulary
worry about phrasal vb
[본문] [72]If someone feels judged, then they're worried about what other people think about them.
[영한] ~에 대해 걱정하다
이 블로그에는 [BBC 6분 영어와 관련하여 매주 다음과 같은 글들이 게시 됩니다
- 단어공부(금주 대본에 나온 주요 어휘) https://softca.tistory.com/3662
- 멀티단어공부(금주 대본에 사용된 멀티단어(구동사, 숙어) 간단 정리) 이 글입니다
- 독해공부(금주 대본의 문장별 해석(직역) 자료) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 문장별 문법공부(문장별 문법 설명) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 금주의 어휘(금주 대본에 나온 금주의 어휘를 집중적으로 정리한 자료) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 항목별 문법공부(금주 대본에 나온 문법을 주제별/항목별로 정리한 자료) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 금주의 구동사(금주 대본에 사용된 구동사 상세 정리) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 금주의 PDF(금주의 PDF 및 기타 다운로드 파일) https://softca.tistory.com/3661
금주의 PDF 파일은 이곳을 클릭하세요.
새내기할배 6분영어의 [영어단어공부]자료를 처음 보시는 분은 <다음> 링크를 클릭하셔서 BBC 러닝잉글리시 6분영어 [공부법]을 먼저 보시기 바랍니다
https://softca.tistory.com/4?category=827780
