What was the last thing you bought? And can you remember why you bought that particular thing, rather than something else? We all like to think we make rational, independent choices when we buy things, but advertisers are constantly trying different strategies to influence us to behave differently. Pippa and Phil discuss this and teach you some new vocabulary.
당신이 구매한 가장 최근의 물건은 무엇입니까? 그리고 당신은 [당신이 다른 것이 아니라 그 특정한 물건을 구매한] 이유를 기억할 수 있습니까? 우리 모두는 [우리가 물건을 살 때,] [우리가 합리적이고 독자적인 선택을 했다] (라고) 생각하고 싶어합니다. 그러나 광고주들은 끊임없이 우리가 다르게 행동하도록 영향을 주는 다른 전략을 시도하고 있습니다. Pippa와 필이 이것을 논의하고 당신에게 몇몇 새로운 어휘를 가르쳐 줍니다.
이것은 이번 주제의 주요 내용입니다. 영어 단어를 공부할 때 스토리와 함께 공부하면 크게 도움이 됩니다. 다음은 이번 주에 수록된 주요 단어 목록들입니다.
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advertiser noun ☆[5000] from [씨앗말] advert(ad+vertere) 《 vert(돌다[회전하다])
[본문] [81]We all like to think we make rational, independent choices when we buy things, but advertisers are constantly trying different strategies to influence us to behave differently.
[영한] 광고주
[영영] An advertiser is a person or company that pays for a product, event, or job to be advertised in a newspaper, on television, or on a poster.
[굴절형] 복수형; advertisers
[구성단어] advertise + er
[어근] ⑴ ad; 향하여, 첨가, to ⑵ vert(verse); 돌다, turn ⑶ is(ize); 동사 어미 ⑷ er; 명사 어미
[어원] 《라틴어 advertere》 ad+vertere; turn towards
[파생] advertisable, advertisement, advertiser, advertizer, advertise
[계열] university, conversation, version, universe, convert, advertising, controversial, divorce, universal, diverse, advertise, anniversary, controversy, diversity, versus
athlete noun ★★★★[2011] from [씨앗말] athlete 《 athl(상[상품])
[본문] [17]And some businesses can draw on this through things like endorsements - you know, dentists recommending toothpaste, athletes endorsing sportswear.
[영한] ① (운동)선수 ② 육상 경기 선수 ③ 운동을 잘 하는 사람, 운동선수
[영영] An athlete is a person who does a sport, especially athletics, or track and field events.
[굴절형] 복수형; athletes
[유의어] sportsperson
[어근] ⑴ athl; 운동, 육상, athlete ⑵ ete(et); 지소 어미
[어원] 《그리스어 athlein》 [athlos 관련어, athlon에서 유래] 상을 위해 경연하다, 상을 타기 위해 경쟁하다
[최초 의미] a wrestler, athlete, combatant in public games
[파생] athlete, athletic, athletically, athleticism, athletics
[계열] athlete, athletic, athletics, biathlon, athl, athletically, athleticism, athlon, triathlon
behave verb ★★★★[2031] from [씨앗말] behave 《 have
[본문] [63]If you model behaviour, then you behave in a way that other people can copy.
[영한] ① (특정한 방식으로) 처신[행동]하다 ② 예의 바르게 행동하다 ③ -behaved [형용사에서] 행동[행실]이 …한 ④ (원래 지닌 성질에 따라) 행동[반응]을 보이다
[영영] The way that you behave is the way that you do and say things, and the things that you do and say.
[굴절형] behaved, behaved, behaving, behaves
[유의어] act
[반의어] misbehave, misbehave(못된 짓을 하다)
[어근] ⑴ be; 과도함, by, about ⑵ have; 소유, own, possess
[어원] 《고대 영어 behabban》 to contain
[최초 의미] conduct or comport
[파생] behavior, behavioral, behavioural, behave
[계열] have, behaviour, behave, behavior, having, behavioural, behavioral, misbehave, behaviourally, misbehaver
behavioural adj. △[5643] from [씨앗말] behave 《 have
[본문] [11]Let's start by hearing from Ben Jones, a behavioural research expert, speaking to BBC World Service programme Business Daily.
[영한] 행동하는
[영영] involving, relating to, or emphasizing behaviour
[구성단어] behaviour + al
[어근] ⑴ be; 과도함, by, about ⑵ hav(have); to have or bear ⑶ iour(ior); 명사 어미 ⑷ al; 형용사 어미
[어원] 《고대 영어 behabban》 to contain
[파생] behavior, behavioral, behavioural, behaviourally, behave, behaviour
[계열] have, behaviour, behave, behavior, having, behavioural, behavioral, misbehave, behaviourally, misbehaver
celebrity noun ★★★★[1813] from [씨앗말] celebr(잦은)
[본문] [9]We call this a celebrity endorsement.
[영한] ① 유명 인사 ② 명성 ③ 셀럽
[영영] A celebrity is someone who is famous, especially in areas of entertainment such as films, music, writing, or sport.
[굴절형] 복수형; celebrities
[유의어] fame(명성), celeb(명사), personality(유명인)
[ABBR] celeb
[어근] ⑴ celebr; 영광스런, honoured ⑵ ity; 명사어미
[어원] 《라틴어 celeber》 교제하는, 인구가 많은[번화한], 붐비는[복잡한]
[최초 의미] solemn rite or ceremony
[계열] celebrate, celebrity, celebration, celeb, celebr, celebrative, celebrator, celebratory
constantly adv. ★★★★[1912] from [씨앗말] constant(to stand at/with) 《 st-(서다)
[본문] [81]We all like to think we make rational, independent choices when we buy things, but advertisers are constantly trying different strategies to influence us to behave differently.
[영한] 끊임없이, 거듭
[영영] constant + ly
[어근] ⑴ con(com); together ⑵ st; 상태 ⑶ ant; ~인 (형용사어미) ⑷ ly; 부사어미
[어원] 《라틴어 constare》 [com+stare] to stand at/with; stand firm, stand at a price; to cost
[파생] constancy, constantly, constant
[계열] stay, station, state, cost, stage, distance, statement, status, substance, establish, circumstance, contrast, constantly, instance, estate
credible adj. △[7953] from [씨앗말] credit 《 cred(믿다)
[본문] [12]When we're unsure, we don't know what to do, it's kind of easy to follow the lead of those who we think are credible or knowledgeable.
[영한] ① 믿을[신뢰할] 수 있는 ② (성공하리라고 보고) 받아들일 만한, 믿을 만한
[영영] Credible means able to be trusted or believed.
[유의어] convincing, viable
[반의어] incredible(믿을 수 없다)
[어근] ⑴ cred; 신용 ⑵ ible(able); 할 수 있는
[어원] 《라틴어 credibilis》 [from credere] worthy to be believed
[최초 의미] believable, worthy of belief, capable of being believed, involving no impossibility; of known or obvious veracity or competence,
[파생] credible, credibleness, credibly, credibility
[계열] credit, grant, incredible, incredibly, credibility, credulity, creditable, credulous, creditor, creed, credible, credentials, accredit, accreditable, accreditation
designer noun ★★★★[1883] from [씨앗말] design 《 sign(식별 표시)
[본문] [36]Here's product designer Dean Ward speaking to BBC World Service's Business Daily.
[영한] 디자이너
[영영] A designer is a person whose job is to design things by making drawings of them.
[굴절형] 복수형; designers
<형용사> 유명 디자이너가 만든, 유명 브랜드의
[구성단어] design + er
[어근] ⑴ de; 밑, 밖으로 ⑵ sign; 흔적, 자국, sign ⑶ er; 명사 어미
[어원] 《라틴어 signum》 식별 표시, 토큰, 표시, 기호; 증거; 군사 표준, 부관; 신호, 징조; 하늘에 표시, 별자리
[파생] design, designable, designless, designer
[계열] sign, design, significant, signal, designer, significantly, resign, assign, seal, assignment, signature, significance, signify, designate, insignificant
dessert noun ☆[5052] from [씨앗말] dessert(last course) 《 servi(노예)
[본문] [50]For example, waiters often try to get people to buy larger portions, more drinks, or dessert.
[영한] 디저트, 후식
[영영] Dessert is something sweet, such as fruit or a pudding, that you eat at the end of a meal.
[굴절형] 복수형; desserts
[유의어] sweet, pudding
<형용사> 디저트용의.
[어근] ⑴ des(dis); 하지 않기, 不, apart ⑵ sert(servi); 보존, keep
[어원] 《프랑스말 dessert》 [past participle of desservir] last course, (literally) removal of what has been served
[최초 의미] a service of fruits and sweets at the close of a meal,
[계열] serve, deserve, desert, dessert, servitude, servile, server, sergeant, desertic, desertion, desertlike, deservedness, deserver, servi, servilely
differently adv. ★★★★[2071] from [씨앗말] differ 《 fer(가져오다)
[본문] [81]We all like to think we make rational, independent choices when we buy things, but advertisers are constantly trying different strategies to influence us to behave differently.
[영한] ① 다르게, 같지 않게 ② 따로, 별도로
[영영] ① in a way that is not the same as another or as before
② in a novel and unusual way
③ in varied ways; diversely
[어근] ⑴ dif(dis); apart ⑵ fer; bring, carry ⑶ ent(ant); 형용사어근 ⑷ ly; 부사어근
[어원] 《라틴어 ferre》 가져오다, 운반하다, 견디다[열매 맺다]
[파생] differ, difference, different, differently, differentness
[계열] different, difference, offer, refer, suffer, prefer, reference, differently, conference, transfer, preference, offering, suffering, differ, infer
endorse verb ★★[4533] from [씨앗말] endorse(in+d) 《 dors(뒤)
[본문] [17]And some businesses can draw on this through things like endorsements - you know, dentists recommending toothpaste, athletes endorsing sportswear.
[영한] ① (공개적으로) 지지하다 ② (유명인이 광고에 나와서 특정 상품을) 보증[홍보]하다 ③ (수표에) 배서[이서]하다 ④ (운전 면허증에) 위반 사항을 기입하다 ⑤ (수표에) 뒷보증을 하다
[영영] If you endorse someone or something, you say publicly that you support or approve of them.
[굴절형] endorsed, endorsed, endorsing, endorses
[유의어] back(배서하다)
[어근] ⑴ en; 안에 두다, in, 하게하다 ⑵ dorse(dors); 뒤, back
[어원] 《라틴어 indorsare》 in+dorsum;
[최초 의미] confirm or approve
[파생] endorsable, indorsable, endorse
[계열] endorse, endorsement, disendorse, dors, dorsal, dorsiferous, dorsiflexion, dorsiflexor, dorsigrade, dorsiventral, dorsum, dossier, endorsee, indorse, indorsement
endorsement noun △[7924] from [씨앗말] endorse(in+d) 《 dors(뒤)
[본문] [9]We call this a celebrity endorsement.
[영한] ① (공개적인) 지지 ② (유명인이 광고에 나와 하는 상품에 대한) 보증[홍보] ③ (운전 면허증 뒷면에 기입된) 위반 사항 ④ 이서(裏書), 배서(背書), 뒷보증, 뒷 서명
[영영] An endorsement is a statement or action which shows that you support or approve of something or someone.
[굴절형] 복수형; endorsements
[구성단어] endorse + ment
[어근] ⑴ en; 안에 두다, in, 하게하다 ⑵ dorse(dors); 뒤, back ⑶ ment; 명사 어미
[어원] 《라틴어 indorsare》 in+dorsum;
[계열] endorse, endorsement, disendorse, dors, dorsal, dorsiferous, dorsiflexion, dorsiflexor, dorsigrade, dorsiventral, dorsum, dossier, endorsee, indorse, indorsement
firstly adv. ★★[3695] from [씨앗말] first 《 fore(앞)
[본문] [37]firstly, the psychology of speaking to someone and feeling judged - we think is a key factor.
[영한] (여러 가지를 나열할 때) 첫째로[맨 먼저]
[영영] You use firstly in speech or writing when you want to give a reason, make a point, or mention an item that will be followed by others connected with it.
[유의어] first
[구성단어] first + ly
[어근] ⑴ fir(fore); 앞, fore ⑵ st(est); 최상급 ⑶ ly; 부사 어미
[어원] 《고대 영어 fyrst》 [superlative of fore] foremost, going before all others; chief, principal
[계열] for, before, first, forward, former, therefore, afford, forever, affordable, forth, forecast, firstly, formerly, straightforward, forehead
fry noun ★★★[2618] from [씨앗말] fry
[본문] [38]So, would you like extra fries?
[영한] ① 치어 ② 감자튀김 ③ 튀김 (요리), 프라이, 감자 튀김 ④ (보통 프라이용) 내장 ⑤ 프라이 회식 ⑥ 흥분, 고뇌
[영영] Fry are very small, young fish.
[굴절형] 복수형; fries
<동사> ① (기름에) 굽다[부치다], 튀기다, 굽히다, 튀겨지다 ② (햇볕에) 새까맣게 타다[굽히다]
[어근] fry; fry
[어원] 《라틴어 frigere》 to roast or fry
[최초 의미] young fish
[계열] fry, fried, frying
headphone noun △[8515] from [씨앗말] phone
[본문] [5]I bought a new pair of headphones recently because my old ones broke, and I did lots of research to try and find a good pair.
[영한] 헤드폰, 머리에 쓰는 수화기[수신기]
[영영] an earphone held over the ear by a band worn on the head ?usually plural
[굴절형] 복수형; headphones
[구성단어] head + phone
[어근] head; 머리, head
[어원] 《그리스어 phone》 [from Proto-Indo-European *bhoh₂neh₂, from *bheh₂-(“to speak”)] sound
[계열] head, ahead, headline, headache, forehead, headset, headspace, headphone, headwind, gamehead, warhead, clubhead, headroom, blackhead, sneakerhead
imitate verb ☆[4915] from [씨앗말] imitate 《 image(이미지)
[본문] [58]So, we needed something really creative and really different to think outside of the box, or to let people see themselves in those stories, because people are learning and changing by imitating and modelling and, like, observing others' behaviours and others' actions and emotional reactions to things.
[영한] ① 모방하다, 본뜨다 ② (우스개로 누구를) 흉내내다
[영영] If you imitate someone, you copy what they do or produce.
[굴절형] imitated, imitated, imitating, imitates
[유의어] mimic, ape(겨우 흉내만 내다), mimic(흉내내다), copy, mirror
[어근] ⑴ imit; to copy ⑵ ate; 동사어미
[최초 의미] to copy, portray
[파생] imitability, imitable, imitableness, imitation, imitative, imitator, imitate
[계열] imagine, image, imagination, imaginary, imitate, imaginable, unimaginable, imaginative, imitation, imaginably, imaginarily, imaginariness, imaginational, imaginatively, imaginativeness
incline verb ☆[6627] from [씨앗말] incline 《 cline(기울다)
[본문] [45]Because you've got more time and you're not being judged, you're very much more inclined to actually say yes to these things.
[영한] ① (마음이) ~쪽으로 기울다[기울어지게 하다] ② (동의인사 등의 표시로) 고개를 약간 숙이다[끄덕이다] ③ (~ 쪽으로) 경사지다[기울다], (~을 ~ 쪽으로) 기울이다[경사지게 하다]
[영영] If you incline to think or act in a particular way, or if something inclines you to it, you are likely to think or act in that way.
[굴절형] inclined, inclined, inclining, inclines
<명사> 경사(면)
[어근] ⑴ in(en); 안에 두다, in, 하게하다 ⑵ cline; 굽다. bend
[어원] 《그리스어 klinein》 기울다, 기대다
[파생] inclination, inclinational, incline, incliner
[계열] decline, recline, inclination, incline, cline, clinometer, declinable, declination, decliner, disinclination, inclinable, isoclinic, monocline, monoclinic
increased adj.[6044] from [씨앗말] increase 《 cresc
[본문] [46]And that's typically what we're seeing - an increased basket spend of typically 25 - 30%.
[영한] 증가한
[구성단어] increase + ed
[어근] ⑴ in; in, on ⑵ creas(cresc); 성장하다, to grow ⑶ ed; 형용사 어미
[어원] 《라틴어 crescere》 커지다, 나오다[공표되다], 확 나타나다, 잘 자라다[번창하다], 불룩해지다[붓다], (수량이나 강도가) 증가하다
[계열] increase, increasingly, decrease, crew, increasing, concrete, recruit, increased, crescent, recruitment, crewmate, accrue, accresce, accrescence, accrescent
independent adj. ★★★★[1801] from [씨앗말] independent 《 pend(매달다)
[본문] [81]We all like to think we make rational, independent choices when we buy things, but advertisers are constantly trying different strategies to influence us to behave differently.
[영한] ① (국가가) 독립된 ② (상황에 관련되어 있지 않아서 공정한 판단이 가능하게) 독립적인[독자적인] ③ (영향을 받지 않는관련이 없는) 독립된[별개의] ④ (정부 기금이 아닌 민간 기금으로 운영되는) 독립된[독자적인] ⑤ 자립심이 강한, 자립적인 ⑥ (경제적으로) 자립할 수 있는 ⑦ 무소속의
[영영] If one thing or person is independent of another, they are separate and not connected, so the first one is not affected or influenced by the second.
[유의어] self-governing
[반의어] dependent
<명사> 무소속 의원[후보/정치인]
[구성단어] dependent
[어근] ⑴ in; not ⑵ de; from, down ⑶ pend; to hang ⑷ ent(ant); 형용사 어미
[어원] 《라틴어 pendere》 매달다, 매달게 하다; 무게, 지급[결제]
[파생] independence, independency, independent, independently
[계열] spend, depend, expensive, pound, independent, pension, dependent, independence, expense, spending, expenditure, independently, compensation, suspend, pendulum
install verb ★★★★[2433] from [씨앗말] install 《 stall
[본문] [33]In recent years, many fast-food chains have installed touchscreen machines for people to order their food.
[영한] ① (장비/가구를) 설치[설비]하다 ② (컴퓨터에 새 프로그램을) 설치하다 ③ (흔히 공식적인 의식을 거쳐) 취임시키다[임용하다] ④ (편안하게) 자리를 잡게 하다
[영영] If you install a piece of equipment, you fit it or put it somewhere so that it is ready to be used.
[굴절형] installed, installed, installing, installs instals
[유의어] put in
[어근] ⑴ in; 안(內), in ⑵ stall(stal); 좌판, stall
[어원] 《라틴어 installare》 [in+stallum]
[최초 의미] place in (ecclesiastical) office by seating in an official stall
[파생] install, installation, installer, installment
[계열] install, installation, stall
instance noun ★★★★[1973] from [씨앗말] instant(present) 《 st-(서다)
[본문] [40]Not all people, but I think there's definitely a large proportion of people who may feel judged in those instances and may say No. There's the fact that you've got more time to look.
[영한] 사례, 경우
[영영] An instance is a particular example or occurrence of something.
[굴절형] 복수형; instances
<동사> …을 예로 들다
[구성단어] in + stance
[어근] ⑴ in; in, upon ⑵ st; stand ⑶ ance; 명사 어미
[어원] 《라틴어 instans》 present, pressing, urgent; standing near
[최초 의미] urgency, insistence
[계열] stay, station, state, cost, stage, distance, statement, status, substance, establish, circumstance, contrast, constantly, instance, estate
navigate verb ★★[4152] from [씨앗말] navigate 《 nav(배)
[본문] [14]It's something that helps us navigate uncertain times or make quick choices.
[영한] ① (지도 등을 보며) 길을 찾다[방향을 읽다] ② (바다/강 등을) 항해하다 ③ (힘들거나 복잡한 상황을) 다루다[처리하다] ④ (컴퓨터) (인터넷/웹사이트를) 돌아다니다[순항하다]
[영영] When someone navigates a ship or an aircraft somewhere, they decide which course to follow and steer it there. You can also say that a ship or an aircraft navigates somewhere.
[굴절형] navigated, navigated, navigating, navigates
[어근] ⑴ nav; 배, ship ⑵ ig(ag); 이끌다, 가다, 움직이게 하다 ⑶ ate; 동사 어미
[어원] 《라틴어 navis》 배
[최초 의미] move from place to place in a ship, sail
[파생] navigation, navigational, navigationally, navigate
[계열] agency, agent, agenda, navigate, ambiguous, navigation, mitigate, agitate, agile, agitated, circumnavigate, cogency, ag, agential, agilely
nudge noun △[5481] from [씨앗말] nudge
[본문] [28]a) push theory, b) pull theory, or c) nudge theory?
[영한] (특히 팔꿈치로 살짝) 쿡 찌르기
[굴절형] 복수형; nudges
[유의어] jog
<동사> ① (특히 팔꿈치로 살짝) 쿡 찌르다 ② (…을 특정 방향으로) 살살[조금씩] 밀다[몰고 가다] ③ (팔꿈치로) 밀치고 나아가다
[어근] nudge; nudge
[어원] 《스칸디나비아말 nudge》 팔꿈치로 툭치다
[파생] nudger, nudge
[계열] nudge
nudge verb △[5481] from [씨앗말] nudge
[본문] [53]Now, this is an example of a business using behavioural science to nudge people to do things.
[영한] ① (특히 팔꿈치로 살짝) 쿡 찌르다 ② (…을 특정 방향으로) 살살[조금씩] 밀다[몰고 가다] ③ (팔꿈치로) 밀치고 나아가다 ④ (특정한 수준에) 이르다[이르게 하다]
[영영] If you nudge someone, you push them gently, usually with your elbow, in order to draw their attention to something.
[굴절형] nudged, nudged, nudging, nudges
[유의어] jog
<명사> (특히 팔꿈치로 살짝) 쿡 찌르기
[어근] nudge; nudge
[어원] 《스칸디나비아말 nudge》 팔꿈치로 툭치다
[파생] nudger, nudge
[계열] nudge
persuade verb ★★★★[2114] from [씨앗말] persuade(to bring over by talking) 《 suade(설득하다)
[본문] [73]Upsell refers to persuading someone to buy something extra, like a dessert at a restaurant.
[영한] ① (…을 하도록) 설득하다, 설득하여 …하게 하다 ② (…이 사실임을) 납득[설득]시키다
[영영] If you persuade someone to do something, you cause them to do it by giving them good reasons for doing it.
[굴절형] persuaded, persuaded, persuading, persuades
[유의어] convince
[어근] ⑴ per; 통하다(through) ⑵ suade; 충고, urge, advise
[어원] 《라틴어 persuadere》 말로 데려오다
[최초 의미] lead to the opinion or conclusion (that), make (one) believe or think, successfully urge the acceptance or practice of,
[파생] persuadability, persuadable, persuader, persuasibility, persuasible, persuasion, persuasive, persuasively, persuasiveness, persuade
[계열] persuade, persuasive, persuasion, dissuadable, dissuade, dissuader, dissuasion, dissuasive, dissuasively, dissuasiveness, persuadability, persuadable, persuader, persuasibility, persuasible
portion noun ★★★[2559] from [씨앗말] portion
[본문] [50]For example, waiters often try to get people to buy larger portions, more drinks, or dessert.
[영한] ① (더 큰 것의) 부분[일부] ② (음식의) 1인분 ③ 몫
[영영] A portion of something is a part of it.
[굴절형] 복수형; portions
[유의어] share
<동사> (부분몫으로) 나누다[분배하다]
[어근] portion; 부분, part, share
[어원] 《라틴어 portionare》
[최초 의미] allotted part, part assigned or attributed, share
[파생] portionless, portion
[계열] proportion, portion, proportional, disproportionately, proportionate, disproportion, disproportionable, disproportionableness, disproportionably, disproportional, disproportionate, proportionability, proportionable, proportionably, proportionalist
prompt noun ★★[3924] from [씨앗말] prompt(brought forth) 《 empt(구매한)
[본문] [26]What's the name of the theory that says people respond to small prompts?
[영한] ① (배우가 대사를 잊었을 때) 대사를 상기시켜 주는 말 ② (컴퓨터) 프롬프트
[굴절형] 복수형; prompts
<동사> ① (사람에게 어떤 결정을 내리도록어떤 일이 일어나도록) 하다[촉발하다] ② (질문힌트 등을 주어 말을 하도록) 유도하다 ③ (배우가 대사를 잊었을 때) 대사를 상기시켜 주다 <형용사> ① 즉각적인, 지체 없는 ② (사람이) 신속한, 시간을 엄수하는 <부사> 정확히 (…시에), (…시) 정각에
[어근] ⑴ pro; 앞, before, 찬성 ⑵ mpt(empt); 사다, buy
[어원] 《라틴어 promptus》 [past-participle adjective from promere] brought forth; visible, apparent, evident, at hand
[최초 의미] readiness
[파생] promptitude, promptly, promptness, prompt
[계열] example, sample, premium, prompt, promptly, vintage, exempt, redeem, adeem, adempt, ademption, empt, exemption, preempt, promptitude
proportion noun ★★★[2468] from [씨앗말] proportion 《 portion
[본문] [40]Not all people, but I think there's definitely a large proportion of people who may feel judged in those instances and may say No. There's the fact that you've got more time to look.
[영한] ① (전체의) 부분, (전체에서 차지하는) 비율 ② (다른 것과 규모/양 등을 대조한) 비[비율] ③ (사물과 사물/부분과 전체 간의 규모/정도/중요성 등의 측면에서 본) 균형 ④ 크기, 규모 ⑤ 비례
[영영] A proportion of a group or an amount is a part of it.
[굴절형] 복수형; proportions
[유의어] ratio
<동사> ① 균형 잡히게 하다, 적당한 비율로 조절하다, 조화시키다 ② 할당하다, 배당하다
[구성단어] pro + portion
[어근] ⑴ pro; before ⑵ portion; 부분, part, share
[어원] 《라틴어 proportionare》
[최초 의미] due relation of one part to another; size, extent; compartative relation in size, degree, number, etc.
[파생] proportionability, proportionable, proportionably, proportional, proportionalist, proportionality, proportionally, proportionate, proportionately, proportionateness, proportionment, proportion
[계열] proportion, portion, proportional, disproportionately, proportionate, disproportion, disproportionable, disproportionableness, disproportionably, disproportional, disproportionate, proportionability, proportionable, proportionably, proportionalist
psychology noun ★★★★[2027] from [씨앗말] psychology 《 psycho(영혼)
[본문] [37]Firstly, the psychology of speaking to someone and feeling judged - we think is a key factor.
[영한] ① 심리학 ② 심리 ③ 심리 작용[작전]
[영영] Psychology is the scientific study of the human mind and the reasons for people's behaviour.
[굴절형] 복수형; psychologies
[어근] ⑴ psycho(psych); breath, spirit, soul ⑵ logy(log); study of
[어원] 《라틴어 psychologia》
[최초 의미] study of the soul
[파생] psychological, psychologically, psychologist, psychology
[계열] technology, psychological, psychologist, psychology, biological, biology, dialogue, technological, apology, theology, apologize, theological, apologise, ideological, ideology
quiz noun ★★[4101] from [씨앗말] quiz(넌 누구니?)
[본문] [23]And remember, you'll find all the vocabulary and a quiz on our website, bbclearningenglish.com.
[영한] ① 퀴즈 ② (학생들에게 하는 비공식적인간단한) 시험[테스트]
[영영] A quiz is a game or competition in which someone tests your knowledge by asking you questions.
[굴절형] 복수형; quizzes
<동사> ① (많은) 질문을 하다, 심문하다 ② (학생들에게 비공식적으로간단히) 시험을 치다[테스트를 하다]
[어근] quiz; quiz
[어원] 《라틴어 qui es》 넌 누구니?
[파생] quizzable, quizzer, quiz
[계열] quiz
rational adj. ★★★[3146] from [씨앗말] rational 《 ratio(계산[하기])
[본문] [81]We all like to think we make rational, independent choices when we buy things, but advertisers are constantly trying different strategies to influence us to behave differently.
[영한] ① (행동/생각 등이) 합리적인 ② (사람이) 이성[합리]적인
[영영] Rational decisions and thoughts are based on reason rather than on emotion.
[유의어] reasonable
[반의어] irrational(이성적이다)
<명사> ① 합리적인 것, 도리를 아는 자, 인간 ② 유의어 RATIONALE ③ (수학) 유리수
[어근] ⑴ rat(ratio); 계산, 생각, reckon ⑵ ion; 명사 어미 ⑶ al; 형용사 어미
[어원] 《라틴어 ratio》 계산[하기], 번호 매기기, 산출; 사업 업무, 절차; (또한) 이유, 추론, 판단, 이해
[최초 의미] pertaining to reason
[파생] rationalize, rationally, rationalness, rational
[계열] reason, rate, reasonable, ratio, rational, reasonably, unreasonable, irrational, ration, rationally, irrationality, irrationally, irrationalness, rationalize, rationalness
shopping noun[3485] from [씨앗말] shop
[본문] [74]Basket spend is what you spend in one transaction on the things in your shopping basket.
[영한] ① 쇼핑 ② 쇼핑한 물건
[구성단어] shop + ing
[어근] ⑴ shop; 가판대, 좌판, shop ⑵ p; 연결 글자 ⑶ ing; ~하는 것(의)
[어원] 《고대 영어 eschoppe》 가판대, 좌판
[계열] shop, shopping, shopper
shortcut noun △[10000+] from [씨앗말] shortcut
[본문] [13]It's a mental shortcut.
[영한] ① 지름길 ② 손쉬운 방법
[영영] ① a shorter, quicker, or easier way to get to a place
② a quicker or easier way to do something
[구성단어] short + cut
[어근] cut; 자르다, cut
[계열] cut, cutting, undercut, haircut, shortcut, cutoff, cutter, cuttingly, cutty, supercut, uncut, uppercut
sportswear noun[10000+] from [씨앗말] sportswear 《 wear
[본문] [17]And some businesses can draw on this through things like endorsements - you know, dentists recommending toothpaste, athletes endorsing sportswear.
[영한] ① 스포츠 웨어, 운동복 ② 평상복
[구성단어] sports + wear
[어근] ⑴ s(dis); 하지 않기, 不, apart ⑵ port; 운반, 항구, carry ⑶ s; 명사 어미 ⑷ wear; 입다{옷], wear
[어원] 《고대 영어 werian》 [from Proto-Germanic *wasin- ] to clothe, put on, cover up
[계열] sport, airport, important, support, report, opportunity, reporter, importance, transport, supporter, port, transportation, import, export, unimportant
toothpaste noun △[7187] from [씨앗말] paste
[본문] [17]And some businesses can draw on this through things like endorsements - you know, dentists recommending toothpaste, athletes endorsing sportswear.
[영한] 치약
[굴절형] 복수형; toothpastes
[구성단어] tooth + paste
[어근] ⑴ tooth; 이빨, tooth ⑵ paste(pasta); 반죽, 페이스트리, dough
[어원] 《라틴어 pasta》 밀가루 반죽, 반죽, 페이스트리 반죽, 압축한 덩어리
[계열] pie, pasta, pastry, pasty, paste, patty, toothpaste
total adj. ★★★★[1984] from [씨앗말] total
[본문] [52]A basket spend is the total amount that someone spends in one transaction, on everything that's in their basket.
[영한] ① 총, 전체의 ② 완전한, 전면적인
[영영] The total number or cost of something is the number or cost that you get when you add together or count all the parts in it.
[유의어] complete
<명사> 합계, 총수[총점/총액] <동사> ① 합계[총] …이 되다 ② (up) 합계를 내다 ③ (자동차를) 수리하지 않는 편이 나을 정도로 파손하다
[어근] ⑴ tot; all, whole ⑵ al; 명사 어미
[어원] 《라틴어 totus》 all, all at once, the whole, entire, altogether
[파생] totality, totalize, totally, total
[계열] totally, total, subtotal, totality
touchscreen noun[10000+] from [씨앗말] touchscreen 《 screen(《Old French》 escran〉 fire-screen)
[본문] [33]In recent years, many fast-food chains have installed touchscreen machines for people to order their food.
[영한] 터치스크린, 촉감 디스플레이 스크린
[구성단어] touch + screen
[어근] ⑴ touch; 만지다, touch ⑵ screen; 칸막이, screen
[어원] 《프랑크말 skrank》 [from Proto-Germanic *skerm-] barrier
[계열] touch, touchable, touchableness, toucher, touchless, touchscreen
transaction noun ★★[3809] from [씨앗말] transact(to drive through) 《 act(이끌다)
[본문] [52]A basket spend is the total amount that someone spends in one transaction, on everything that's in their basket.
[영한] ① 거래, 매매 ② 처리 (과정)
[영영] ① a business deal; an occurrence in which goods, services, or money are passed from one person, account, etc., to another
② the act or process of doing business with another person, company, etc.; the act or process of transacting business
[유의어] deal(거래)
[구성단어] transact + ion
[어근] ⑴ trans; 건너가다, across ⑵ act; 행위, 이끌다, drive ⑶ ion; 명사 어미
[어원] 《라틴어 transigere》 [from trans+agere] to drive through, accomplish, bring to an end, settle
[파생] transact, transaction, transactional, transactionally, transactor
[계열] act, actually, activity, action, exactly, reaction, actor, active, actual, react, interaction, exact, actress, actively, essay
uncertain adj. ★★[3783] from [씨앗말] certain(전환점) 《 cern(나누다)
[본문] [14]It's something that helps us navigate uncertain times or make quick choices.
[영한] ① 확신이 없는, 잘 모르는 ② 불확실한, 불안정한 ③ 확정되지 않은, 불분명한 ④ 자신 없는, 머뭇거리는
[영영] If you are uncertain about something, you do not know what you should do, what is going to happen, or what the truth is about something.
[유의어] hesitant, unclear, shaky(불확실하다)
[반의어] certain
[구성단어] un + certain
[어근] ⑴ un; 아님(不, 無), not ⑵ certa(cern); 구분하다 ⑶ in; …에 속하는 (형용사 어미)
[어원] 《그리스어 krisis》 전환점, 판단, 재판 결과
[파생] uncertain, uncertainty
[계열] certain, certainly, concern, crime, secret, criminal, concert, concerned, discrimination, secretary, secretly, uncertain, concerning, certificate, uncertainty
unite verb ★★★[2502] from [씨앗말] unit 《 uni(하나)
[본문] [55]In Tunisia, the united Nations World Food Programme wanted to encourage people to eat food together more often.
[영한] ① (다른 사람들과) 연합하다 ② 통합[결속]시키다
[영영] If a group of people or things unite or if something unites them, they join together and act as a group.
[굴절형] united, united, uniting, unites
[유의어] marry
[어근] ⑴ un(uni); 하나의, one ⑵ ite; 명사/형용사/동사
[어원] 《라틴어 unus》 하나
[파생] unite, uniter, unitive, unitize, unity
[계열] university, united, unit, unique, universe, onion, union, uniform, unite, universal, inch, unity, unicorn, unanimous, unison
unsure adj. △[10000+] from [씨앗말] unsure 《 sure(걱정 없는)
[본문] [12]When we're unsure, we don't know what to do, it's kind of easy to follow the lead of those who we think are credible or knowledgeable.
[영한] ① 확신하지 못하는, 의심스러워하는 ② 자신 없는
[영영] If you are unsure of yourself, you lack confidence.
[굴절형] 비교; unsure < unsurer < unsurest
[반의어] sure
[구성단어] un + sure
[어근] ⑴ un; 아님(不, 無), not ⑵ sure; 안전, sure
[어원] 《라틴어 securus》 [se+cura] 걱정 없는, 문제 없는, 조심하지 않는, 안전한
[파생] unsurely, unsureness, unsure
[계열] sure, surely, ensure, assure, Insurance, reassure, assurance, surety, unsure, reassurance, assurable, assurer, insurability, insurable, insure
upsell verb △[10000+] from [씨앗말] upsell 《 sell(주다)
[본문] [42]And also around upsell as well.
[영한] (고객에게) 더 많은[고가의] 상품을 사게 하다
[영영] persuade a customer to buy something additional or more expensive
[굴절형] upsold upsold upselling upsells
<명사> ① 업셀링 하기 ② 업셀링 ③ 연계 판매, 상향 판매, 연쇄 판대
[구성단어] up + sell
[어근] ⑴ up; 위, up ⑵ sell; 주다, sell, sale
[어원] 《고대 영어 sellan》 주다, 제공하다, 공급하다, 빌려주다; 항복하다, 포기하다; 전달하다; 약속하다
[계열] up, upon, upset, upper, upwards, upstairs, make-up, update, upward, uphold, makeup, upside, backup, upgrade, upcoming
upsell noun △[10000+] from [씨앗말] upsell 《 sell(주다)
[본문] [73]upsell refers to persuading someone to buy something extra, like a dessert at a restaurant.
[영한] ① 업셀링 하기 ② 업셀링 ③ 연계 판매, 상향 판매, 연쇄 판대
[영영] ① an occasion when a customer is persuaded to buy more products or a more expensive product than they originally intended
② an attempt to convince a customer to purchase something additional or more costly : the act or an instance of upselling
<동사> (고객에게) 더 많은[고가의] 상품을 사게 하다
[구성단어] up + sell
[어근] ⑴ up; 위, up ⑵ sell; 주다, sell, sale
[어원] 《고대 영어 sellan》 주다, 제공하다, 공급하다, 빌려주다; 항복하다, 포기하다; 전달하다; 약속하다
[계열] up, upon, upset, upper, upwards, upstairs, make-up, update, upward, uphold, makeup, upside, backup, upgrade, upcoming
upselling noun[10000+] from [씨앗말] upsell 《 sell(주다)
[본문] [51]Dean says that upselling can increase people's basket spend.
[영한] ① 연쇄판매 ② 업셀링
[구성단어] upsell + ing
[어근] ⑴ up; 위, up ⑵ sell; 주다, sell, sale ⑶ ing; 명사 어미
[어원] 《고대 영어 sellan》 주다, 제공하다, 공급하다, 빌려주다; 항복하다, 포기하다; 전달하다; 약속하다
[계열] sell, sale, sales, seller, selling, bestselling, resell, bestseller, salable, sellable, upsell, upselling
vocabulary noun ★★★[2936] from [씨앗말] vocabulary(단어[낱말]) 《 voc(부르다)
[본문] [23]And remember, you'll find all the vocabulary and a quiz on our website, bbclearningenglish.com.
[영한] ① (개인이 아는/사용하는) 어휘 ② (특정 언어의 모든) 어휘 ③ (특정 주제에 관련된) 용어 ④ 어휘 목록(특히 외국어 학습 교재 속에 의미와 함께 제시된 것)
[영영] Your vocabulary is the total number of words you know in a particular language.
[굴절형] 복수형; vocabularies
[유의어] words and phrases
[어근] ⑴ vocabul(voc); 소리, voice ⑵ ary; 부속의
[어원] 《라틴어 vocabulum》 단어[낱말], 이름, 명사
[최초 의미] list of words with explanations
[파생] vocabularied, vocabulary
[계열] voice, advocate, vocal, vocabulary, provoke, invoke, evoke, evocative, equivocal, provocative, voiceless, vocation, vocational, advocacy, advocation
waiter noun ★★★[3203] from [씨앗말] wait(지켜보다)
[본문] [50]For example, waiters often try to get people to buy larger portions, more drinks, or dessert.
[영한] ① (식당 등에서 손님 시중을 드는) 종업원, 웨이터 ② (폐어) 시중꾼, 경비원
[영영] A waiter is a man who works in a restaurant, serving people with food and drink. → see also dumb waiter
[굴절형] 복수형; waiters
<동사> 웨이터로 일하다
[구성단어] wait + er
[어근] ⑴ wait; wait ⑵ er; ~하는 사람(명사어미)
[어원] 《프랑크말 wahtwen》 지켜보다, 지키다[막아주다]
[최초 의미] attendant, watchman
[계열] wait, waiter, waitress, await, waiting, waitingly
ward noun △[5742] from [씨앗말] ward(지켜보다)
[본문] [36]Here's product designer Dean ward speaking to BBC World Service's Business Daily.
[영한] ① (병원에서 특정 상태의 환자들을 위한) -실[병동] ② (영국에서 지방 의회 구성단위가 되는) 구(區) ③ (특히 법률) (법원후견인의 법률적 보호를 받는) 피보호자[피후견인]
[영영] A ward is a room in a hospital which has beds for many people, often people who need similar treatment
[굴절형] 복수형; wards
<동사> ① (위험/타격 등을) 피하다, 받아넘기다, 막다, 물리치다 ② 병동 등에 수용하다 ③ 보호하다, 후견하다
[어근] ward; …쪽의[으로]
[어원] 《고대 영어 weard》 지켜보다
[최초 의미] a guarding, protection; watchman, sentry, keeper
[파생] wardless, ward
[계열] forward, awkward, upwards, backwards, straightforward, backward, upward, awkwardly, ward, outward, awkwardness, forwards, onwards, homeward, eastward
website noun ★★★[2484] from [씨앗말] website(웹사이트) 《 site(장소)
[본문] [23]And remember, you'll find all the vocabulary and a quiz on our website, bbclearningenglish.com.
[영한] 웹사이트(기업/단체/개인이 정보를 올릴 수 있는 홈페이지)
[영영] A website is a set of data and information about a particular subject which is available on the Internet.
[굴절형] 복수형; websites
[구성단어] web + site
[어근] ⑴ web; 거미줄, web ⑵ site; 위치, 직위, place, position
[어원] 《영어 website》 웹사이트
[계열] situation, site, website, bombsite, campsite, situate, situational
worksheet noun △[5441] from [씨앗말] worksheet 《 sheet(옷 길이)
[본문] [77]Once again, our six minutes are up, but why not head over to our website, bbclearningenglish.com, to try the quiz and worksheet for this episode.
[영한] ① (학습용) 연습 문제지[평가지] ② 작업 계획표[진행표] ③ 워크시트
[굴절형] 복수형; worksheets
[구성단어] work + sheet
[어근] ⑴ work; 일하다, work ⑵ sheet; sheet
[어원] 《고대 영어 sciete》 옷 길이, 덮기, 내프킨, 수건, 감추는 것
[계열] sheet, worksheet
이 블로그에는 [BBC 6분 영어와 관련하여 매주 다음과 같은 글들이 게시 됩니다
- 단어공부(금주 대본에 나온 주요 어휘) 이 글입니다
- 멀티단어공부(금주 대본에 사용된 멀티단어(구동사, 숙어) 간단 정리) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 독해공부(금주 대본의 문장별 해석(직역) 자료) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 문장별 문법공부(문장별 문법 설명) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 금주의 어휘(금주 대본에 나온 금주의 어휘를 집중적으로 정리한 자료) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 항목별 문법공부(금주 대본에 나온 문법을 주제별/항목별로 정리한 자료) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 금주의 구동사(금주 대본에 사용된 구동사 상세 정리) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 금주의 PDF(금주의 PDF 및 기타 다운로드 파일) https://softca.tistory.com/3661
금주의 PDF 파일은 이곳을 클릭하세요.
새내기할배 6분영어의 [영어단어공부]자료를 처음 보시는 분은 <다음> 링크를 클릭하셔서 BBC 러닝잉글리시 6분영어 [공부법]을 먼저 보시기 바랍니다
https://softca.tistory.com/4?category=827780
본 글은 Word Frequency 기준 1800순위 이하를 제외한 단어만을 수록하고 있습니다.
본 자료는 PDF 파일로 다운 받을 수 있습니다.
새내기할배 6분영어 블로그가 제안하는 영어단어 암기법은 기본적으로 문장을 통해 암기하는 것입니다. 그래서 설명하는 모든 단어마다 본문도 함께 제시됩니다. 그러나 새로 나온다고 해서 모든 단어를 무한정 암기할 수는 없습니다. 그래서 암기해야 해야 할 단어와 이해만 하고 넘어갈 단어를 구분하는 지혜가 필요합니다.
6분영어는 BBC 러닝잉글리시 사이트에서 매주 출간하는 무료 영어 교육 콘텐츠이며 오디오 파일과 대본(Script) 파일을 제공합니다. 
