BBC 6 Minute English의 금주 주제인 Nudges: The secrets of persuasion은 개략적으로 다음의 개요를 갖고 있습니다.
넛지는 정부와 다른 기업이 우리를 설득하고 우리의 행동에 영향을 주기 위해 사용하는 것입니다. 그런데 그것이 좋은가요, 나쁜가요? Beth와 Neil은 이에 대해 토론하고 유용한 어휘를 가르칩니다.(Nudges are something that governments and other companies use to persuade us and influence our behaviour, but are they good or bad? Beth and Neil discuss this and teach you some useful vocabulary.)
다음은 금주의 6 Minute English에 수록된 구동사, 숙어 등 여러 단어 어휘를 간단히 정리한 자료입니다.
as a result adv.
[본문] [40]They also claim nudging infantilizes people, it treats them like children, and, as a result, people lose autonomy, the ability to make your own decisions about what to do, rather than being told by someone else.
[영영] because of something ? often + of
[영한] 결과적으로
[유의어] from there(그 결과)
as a whole adv.
[본문] [9]It's a powerful way for governments, advertisers and social media companies to encourage, or nudge, people into making choices that benefit themselves and society as a whole.
[영한] 전체로서
best interests noun
[본문] [30]That would be an example of something which is, you know, a nudge not necessarily used in the best interests of the consumer.
[영한] 최선의 이익
big business noun
[본문] [14]But often nudging is used less to benefit society, and more to make money for big business.
[영영] Big business is business which involves very large companies and very large sums of money.
[영한] ① 대기업 ② (많은 사람들의 관심을 받는) 큰 사업
big one noun
[본문] [37]The big one, the one people have concentrated on, is that it's paternalistic - that is that nudge might be in our interests but we want to make our own decisions.
[영한] ① (내기에 건 돈) 1000달러 ② 대변(大便) ③ 가장 소중한 것
concentrate on verb
[본문] [37]The big one, the one people have concentrated on, is that it's paternalistic - that is that nudge might be in our interests but we want to make our own decisions.
[영영] to spend more time doing one particular thing than others
[영한] ~에 더 많은 시간을 할애하다[집중하다]
dark nudge noun
[본문] [34]These 'dark nudges', also called 'sludge', make money for a company, but are not always in the best interests of the consumer.
[영한] 다크 너지
for good adv.
[본문] [16]So in this programme, we'll be asking whether the idea behind nudging - to influence human behaviour for good - is still true today.
[영한] 영원히
for now adv.
[본문] [57]Goodbye for now!
[영한] ① 우선은, 현재로는, 당분간은 ② 이제 곧
for themselves adv.
[본문] [39]Critics of nudging call it paternalistic, meaning it wants to make decisions for people, rather than letting them take responsibility for themselves.
[영한] ① 남에게 의지하지 않고, 혼자 힘으로 ② 자기를 위하여
[유의어] for oneself, for yourself
have a problem verb
[본문] [19]Another example of nudging happened in Woolwich, an area of London which in 2011 had a problem with anti-social behaviour, and particularly with shop windows being smashed.
[영한] ① 문제가 있다 ② 골치가 아프다 ③ 골칫거리이다
[유의어] have problems
have a question verb
[본문] [18]But first I have a question for you, Beth.
[영한] 질문하다
in fact adv.
[본문] [46]in fact, Woolwich council hired graffiti artists to paint pictures of local babies' faces onto the window shutters.
[영영] ① used to emphasize a statement, especially one that is the opposite of what has just been mentioned
② used to give extra details about something that has just been mentioned
[영한] ① 사실은[실은](방금 한 말에 대해 자세한 내용을 덧붙일 때 씀) ② 사실은[실제로는](특히 방금 한 말에 반대되는 내용을 강조할 때 씀)
keep away verb
[본문] [23]I guess barking dogs would keep the window breakers away.
[영영] ① to not go near somebody/something
② 【keep somebody/something away】 to prevent somebody/something from going near somebody/something
③ to refrain or prevent from coming (near)
[영한] ① (~에[을]) 가까이 가지 않다[멀리 하다] ② ~에게 (~에) 가지 못하게 하다
likely to adj
[본문] [31]Advertisers use colours to nudge customers towards the profitable option, the one which is most likely to make money.
[영한] 개연성이 있는
local authority noun
[본문] [20]The local authority decided to use nudging to fix the problem by painting pictures on the shop windows, but what did they paint?
[영한] 지방 정부 당국
look on verb
[본문] [42]Well, let's look on the positive side by revealing the answer to your question, Neil.
[영영] ① to watch an event or an incident without taking part in it yourself
② (AmE) (with somebody) to share a book, etc. with another person in a group
③ to consider somebody/something in a particular way
[영한] (관여하지는 않고) 구경하다[지켜보다]
make decisions verb
[본문] [26]Professor Thaler's ideas about how to gently persuade people into making good decisions became known as 'nudge theory'.
[영한] 결정하다
not even neg-adv.
[본문] [47]not even the most hard-hearted criminal smashed those windows, and anti-social behaviour fell by 18% in one year!
[영한] 전혀 …아니다, …조차 않다
nudge theory noun
[본문] [26]Professor Thaler's ideas about how to gently persuade people into making good decisions became known as 'nudge theory'.
[영한] 넛지 이론
once again adv.
[본문] [55]once again our six minutes are up!
[영한] 한 번 더, 또 다시
out of sight adv.
[본문] [11]It might encourage supermarkets to put healthy snacks in easy-to-reach shelves near the checkout, and hide the chocolate bars out of sight on the top shelf.
[영한] ① 보이지 않는 곳에, 먼 곳에 ② (물건 값/표준이) 매우[터무니없이] 높은 ③ 훨씬 ④ (미국/속어) 뛰어난, 멋진
public good noun
[본문] [33]Here, nudging isn't being used for the public good.
[영한] 공익(公益)
rather than prep.
[본문] [39]Critics of nudging call it paternalistic, meaning it wants to make decisions for people, rather than letting them take responsibility for themselves.
[영한] …보다는[대신에/…하지 말고]
<접속사> …보다는[대신에/…하지 말고]
remind about verb
[본문] [5]Have you ever been sent a text reminding you about a doctor's appointment?
[영한] …을 생각나게 하다.
shop window noun
[본문] [19]Another example of nudging happened in Woolwich, an area of London which in 2011 had a problem with anti-social behaviour, and particularly with shop windows being smashed.
[영한] (가게) 진열장 유리, 상품 진열창
social media company noun
[본문] [9]It's a powerful way for governments, advertisers and social media companies to encourage, or nudge, people into making choices that benefit themselves and society as a whole.
[영한] 소결미디어 기업
someone else pron.
[본문] [40]They also claim nudging infantilizes people, it treats them like children, and, as a result, people lose autonomy, the ability to make your own decisions about what to do, rather than being told by someone else.
[영한] 어떤 다른 사람.
take responsibility verb
[본문] [39]Critics of nudging call it paternalistic, meaning it wants to make decisions for people, rather than letting them take responsibility for themselves.
[영영] ① To blame oneself for something; to acknowledge a fault.
② To accept blame, punishment, or accountability for something within one's role or chain of command, especially when a leader protects the subordinates who caused the problem.
③ To accept or take on an obligation or liability.
[영한] 책임을 지다
used to adj
[본문] [14]But often nudging is used less to benefit society, and more to make money for big business.
[영한] ~하는 데 이용하는, ~하기 위해 활용하는, ~에 사용하는
<복합전치사> ~에 익숙한 <법조동사> …하곤 했다, 과거 한때는[예전에는] …이었다[했다]
이 블로그에는 [BBC 6분 영어와 관련하여 매주 다음과 같은 글들이 게시 됩니다
- 단어공부(금주 대본에 나온 주요 어휘) https://softca.tistory.com/2726
- 멀티단어공부(금주 대본에 사용된 멀티단어(구동사, 숙어) 간단 정리) 이 글입니다
- 독해공부(금주 대본의 문장별 해석(직역) 자료) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 문장별 문법공부(문장별 문법 설명) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 금주의 어휘(금주 대본에 나온 금주의 어휘를 집중적으로 정리한 자료) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 항목별 문법공부(금주 대본에 나온 문법을 주제별/항목별로 정리한 자료) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 금주의 구동사(금주 대본에 사용된 구동사 상세 정리) 이 글의 포스팅 시점에는 아직 작성되지 않았습니다.
- 금주의 PDF(금주의 PDF 및 기타 다운로드 파일) https://softca.tistory.com/2725
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